Content Creation, Production
Gwinnett Clinic
Services
Advertising,Graphic Design
Healthcare access is personal. When Gwinnett Clinic expanded their coverage to include Medicare Advantage, Patterson Media Group helped them spread the word in a way that was clear, welcoming, and reflective of the patients they serve.
Opportunity + Results
Gwinnett Clinic needed to get an important message in front of their patients — they were now accepting Medicare Advantage, and awareness was everything. The campaign called for flyer-style ads that could live both in-clinic displays and in patients’ hands, making the information accessible and easy to act on.
But beyond the announcement, there was a deeper intention: to ensure the creative reflected the real people this news mattered to most. By centering active, vibrant seniors in the visuals, we made representation a core part of the strategy — not an afterthought. The result was a campaign that informed and affirmed at the same time.
Other Work
(Case Studies)
